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Amazon (2017 — Present)

Alexa voice AI powers more than 100 million devices

Senior Manager, Developer Marketing, Amazon Alexa Voice Service

  • Implemented a marketing plan resulting in 107.6% YoY growth in developer kit unit distribution 2018 to 2019, exceeding goal by 61%

  • Launched 20 Alexa reference platforms including solutions from Intel, Qualcomm, and NXP, used in 73 commercial devices with >3M expected additional Alexa endpoints

  • Launched 30 Alexa solution provider co-marketing programs with Cisco, DTS, Sagemcom, Technicolor, and others

  • Work across engineering, product management, project managers, and senior leadership

  • Profile raising through event participation at CES, IFA, and CEDIA; authoring developer blog articles; securing speaking opportunities at industry and customer events, and; email campaigns

  • Designed a self-service program to scale up reference platform and solution provider launches

  • Secure press coverage in key media outlets including CNET, Digital Trends, TechCrunch, and Wired

Marvell (2013 — 2016)

Semiconductors that transform the cloud, automotive, industrial, and consumer markets

Marketing Communications Director, IoT 

  • Raised awareness for Marvell in the burgeoning Internet of Things (IoT) industry, across the markets of consumer electronics, industrial, wearables, automotive, and entertainment

  • Secured developer adoption of an open source platform to build IoT products in JavaScript

  • Co-ran a crowdfunding campaign of a solution for developers, garnering 523% of funding goal

  • Launched hardware and software products aimed at professional developers and maker-hackers

  • Established several strategic media and event relationships resulting in invitations to speak, complimentary exhibition opportunities, and business development wins

The Design Partnership (2012 — 2013)

Architecture firm

Director of Marketing (interim)

  • Steered marketing communications activities in lockstep with business development in order to increase firm’s awareness within the industry, and to introduce efficiencies to the proposal process in pursuit of profitable work with target clients that furthered the firm’s mission of “Social Architecture”

  • Created marketing communications programs across the PR-to-business development spectrum

  • Garnered first San Francisco Business Times coverage in the firm’s 34-year history.

Fineman PR (2010 — 2011)

Specialists in brand PR and crisis communications

Group Supervisor 

  • Won new client business, including Imfuna, a property inspection apps developer

  • Secured media coverage for clients, including Harvard Business Review’s feature on the National Outdoor Leadership School (NOLS), profiling successful graduates including the founder of Netflix

  • Cultivated the talent of junior teammates, and brought an in-house perspective to the agency

AMB Property Corporation (now Prologis) (2004 — 2009)

Global Real Estate Investment Trust

Director, Media and Public Relations 

  • Created a robust global PR program, managing internal and external teams, raising the company’s profile in top business, local, and trade media during an unprecedented period of global company growth, including coverage by CBS Evening News, CNBC, the Financial Times, and the Wall Street Journal

  • Secured speaking opportunities, submitted for awards won, and developed winning business proposals

  • Closely collaborated with senior executives globally, including the founder & CEO, and Investor Relations

  • Mentored marketing/PR directors in Asia and Europe, ensuring integrated programs and deliverables

  • Developed crisp and dynamic collateral, website, and video content, and managed event participation

mPower Media (2002 — 2003)

Multimedia production company based in the UK

Senior Project Manager 

  • Coordinated Hewlett Packard Labs, the BBC, Node Explore, and the Department of Trade & Industry to produce a cutting-edge Wi-Fi/GPS/PDA-enabled interactive experience

  • Secured press coverage and collaborated with HP Labs on a presentation to top European journalists

  • Furthered the region's broadband program by establishing a center for media professionals, receiving commendation from the Member of Parliament responsible for eBusiness initiatives

Generic Media (2000 — 2002)

Media technology service provider and application developer

Marketing Communications Manager 

  • Built awareness and credibility for the company and its products in order to generate leads and increase confidence in investor Mobius (f.k.a. Softbank)

  • Designed and ran programs for PR, marketing, lead generation, events management, speaker placement, advertising, and customer communications

  • Managed marketing and PR agencies, and coordinated initiatives with teams in Japan

Tribeworks (1999 — 2000) 

Digital media software company

Director of Communications 

  • Managed a marketing and PR team responsible for PR, marketing, corporate communications, and analyst, customer, investor and developer relations

  • Collaborated with co-founders to develop messaging for all outgoing communications

  • Developed departmental objectives, plans, budgets, and a bonus program

Niehaus Ryan Wong, Inc. (NRW) (1997 — 1999)

Silicon Valley PR agency with clients including Google, Apple, Pixar, Yahoo!

Account Executive

  • Delivered PR services for leading technology and lifestyle companies including Apple and

  • Promoted product development, customer adoption, and corporate growth, garnering positive coverage in top outlets including The Wall Street Journal and CNET

  • Built an analyst inner circle as press references and for strategic input on business opportunities

Shafer Advertising and Public Relations (1996 — 1997)

Hi-tech PR agency

Account Coordinator

  • Participated in new business pitch to Electronics for Imaging (EFI, securing the company as a client

University of California, Berkeley

Bachelor’s Degree, English Literature