Executive Communications is a balance of the factual (data, information), the art of persuasion (story telling, selling), perspective (research, context), and the personal (voice, experience). It’s about making the important easy to understand and more relatable. Executive Communications personifies a company’s direction, helps to align teams, and inspires audiences.
See below for my tenets for executive communications, as well as examples across keynotes, sales meetings, internal events, launches, and press interviews.
My tenets for executive communications
Seek alignment between corporate goals, department charter, executive voice, audience, and platform.
Create success for the spokesperson by ensuring they are a right-fit, informed, and prepared.
Collaborate with other comms functions — to pull in the best from, and to feed into — including PR, AR, IR, and Internal Comms.
Keep the audience needs at the center of our content development.
Communicate in ways that are easy to understand, engaging, authentic, and memorable.
Have a message and a call to action.
Internal meetings
Keynotes
Sales meetings with top-tier global customers
Video communications
Launches
Media briefings and interviews
