RACHEL BENNETT
Senior Marketing Communications Executive
PROFESSIONAL EXPERIENCE
ORACLE
Marketing Director, Cloud (2019 - present)
Driving external awareness and enabling global sales with a narrative unifying cloud infrastructure, data, AI, analytics, security, and open source—at a time Oracle’s cloud revenue is growing 55% YoY:
Developing program to ensure cloud infrastructure technology’s representation in integrated plans that market to Oracle’s nine ecosystem partners, including Accenture, Deloitte, IBM, and PwC.
Representing cloud services and products across nine industry and persona priority global campaigns to further establish the company as a trusted industry authority.
Creating impactful and engaging content for sales enablement, SEO/authority pages, and blog editorial resulting in a 31% click-through rate to Oracle.com.
Implemented a successful newsletter publication strategy, distributing content to a base of 25k global cloud customers, achieving an 18% open rate; fostering customer engagement and increased brand visibility.
Developing all communications deliverables for executive vice president, including virtual event collateral accessed 2,500 times increasing mindshare for cloud infrastructure and apps security (scope complete).
Orchestrating rhythm of business for 100-person team as Chief of Staff to Senior Vice President, Product Marketing (scope complete).
AMAZON
Senior Manager, Developer Marketing, Alexa Voice Service (2017 - 2019)
Implemented a marketing plan resulting in 107.6% YoY growth in developer kit unit distribution 2018 to 2019, exceeding goal by 61%, by working across engineering, product management, project managers, and senior leadership:
Brought to market 20 Alexa reference platforms including solutions from Intel, Qualcomm, and NXP, used in 73 commercial devices with >3M expected additional Alexa endpoints.
Launched 30 Alexa solution provider co-marketing programs with Cisco, DTS, Sagemcom, Technicolor, and others.
Raised Amazon’s profile in voice AI by authoring more than 20 developer blog articles; securing speaking opportunities at CES, IFA, and CEDIA; and securing speaking opportunities at industry and customer events.
Designed a self-service program in only three months to scale up reference platform and solution provider launches.
MARVELL TECHNOLOGY
Marketing Communications Director, IoT (2013 - 2016)
Raised awareness for Marvell in the then-burgeoning Internet of Things (IoT) industry across five markets—consumer electronics, industrial, wearables, automotive, and entertainment:
Launched five hardware and software products aimed at professional developers and maker-hackers.
Established strategic media and event relationships resulting in 16 invitations to speak, four complimentary exhibition opportunities, and multiple business development wins.
Co-ran a crowdfunding campaign of a developer kit, garnering 523% of funding goal.
Secured developer adoption of an open-source platform to build IoT products in JavaScript.
FINEMAN PR
Group Supervisor (2010 - 2011)
Brought an in-house perspective to the agency and cultivated talent of junior teammates:
Won new client business, including Imfuna, a property inspection apps developer.
Secured media coverage for clients, including Harvard Business Review’s feature on National Outdoor Leadership School (NOLS), profiling graduates including Netflix founder.
PROLOGIS
Director, Media and Public Rela4ons (2004 - 2009)
Raised profile of company (fka AMB Property Corporation) during an unprecedented period of growth when the company expanded the number of countries in which it operates by 114%:
Created robust global PR program through collaboration with founder & CEO, Investor Relations, and global regional leads, netting increased share of voice in influential media including CNBC, Financial Times, and Wall Street Journal.
Secured speaking opportunities, submitted for awards won, and developed winning business proposals resulting in millions of developed and leased square feet.
Mentored marcomm directors in Asia and Europe, ensuring integrated global programs.
Managed internal and external teams to develop crisp and dynamic collateral, website, and video content.
EDUCATION
University of California, Berkeley Bachelor of Arts Degree, English Literature
SKILLS
marketing communicaDons, corporate communications, internal communications, field enablement, go-to-market, brand awareness, content development, integrated campaigns