Marvell (2013 — Present)
Marketing Communications Director, IoT
I serve as Marketing Communications Director for the IoT business at Marvell Semiconductor. In this role, I build awareness for Marvell in the burgeoning Internet of Things industry, across the markets of consumer electronics, industrial, wearables, automotive, and entertainment.
Specific results include:
- The successful crowdfunding campaign of a product, garnering 523% of our funding goal.
- Launching multiple hardware and software products aimed at professionals and savvy consumers.
- Establishment of several strategic media and event relationships resulting in invitations to speak, complimentary exhibition opportunities, and business development wins.
- Raising awareness, and strengthening understand of, Kinoma's role within Marvell through global internal communications and immersion meetings with various business units and offices.
Marvell’s chips power everyday electronics, including Google Cast, Samsung Tablets, and Lenovo Smart TVs. The company is publicly traded on NASDAQ.
The Design Partnership (2012 — 2013)
Director of Marketing (interim)
Steered marketing communications activities in lockstep with business development in order to increase firm’s awareness within the industry, and to introduce efficiencies to the proposal process in pursuit of profitable work with target clients that furthered the firm’s mission of “Social Architecture.” Created marketing communications programs across the PR-to-business development spectrum. Garnered first San Francisco Business Times coverage in the firm’s 34-year history. Established “client champions” approach to business development, to strengthen relationships. Became strategic communications advisor to firm’s principal and proprietor. This was an interim position, helping out the proprietor who has been a professional contact since the late 1980s.
Fineman PR (2010 — 2011)
Fineman PR unites large-agency talent, small-agency responsiveness and internationally-recognized strategic direction. The firm specializes in Brand PR and professional crisis communications, creating and executing award-winning public relations programs that consistently exceed client objectives.
As Group Supervisor, I secured new business, cultivated talent, and secured results for clients that supported their business goals.
AMB Property Corporation (now Prologis) (2004 — 2009)
Director, Media and Public Relations
AMB, now known as Prologis, is a global Real Estate Investment Trust (NYSE: PLD). I was instrumental in creating a robust, global PR program; managing internal and external teams; as well as raising AMB’s profile in top business, local, and trade media. Coverage included CBS Evening News, CNBC, the Financial Times and the Wall Street Journal.
I worked closely with senior executives globally, including the Chairman and CEO. I mentored new marketing/PR directors in Asia and Europe to familiarize them with AMB and to ensure integrated efforts and consistent messaging. Other responsibilities include speaking opportunities, awards, new business proposals, and interfacing with Marketing and Investor Relations.
Prior to my promotion to Director, I served as AMB’s Media Relations Manager during an unprecedented period of global growth for the company. I secured press coverage in top-tier business print and broadcast media, trade and local publications, as well as secured recognition through an awards and speaking program. In the Marketing role, I developed collateral, website content, corporate video, and managed event participation.
mPower Media (2002 — 2003)
Senior Project Manager
mPower Media was a multimedia production company and consultancy based in the UK. As Senior Project Manager, I managed project teams from Hewlett Packard Labs, the BBC, Node Explore and the Department of Trade & Industry to produce a cutting-edge WiFi/GPS/PDA-enabled interactive experience. Secured coverage in local and regional press, and collaborated with HP Labs on a presentation to top European journalists.
I also furthered the region's broadband and industry clustering program by establishing and managing a broadband center for media professionals within a private-public economic partnership project, receiving commendation from the Member of Parliament responsible for eBusiness initiatives.
Generic Media (2000 — 2002)
Marketing Communications Manager
Generic Media was a media technology service provider and handheld application developer. As Marketing Communications Manager, I built awareness and credibility for the company and its products in order to generate leads and increase investor confidence (Mobius, f.k.a. Softbank). Responsibilities included PR, marketing, lead generation, events management, speaker placement, advertising and customer communications. I managed external marketing and PR agencies on a project and retainer basis, respectively, and coordinated efforts with the marketing and sales team in Japan.
Tribeworks (1999 — 2000)
Director of Communications
Tribeworks was a digital media application software company (software product line since acquired by tribalmedia). As Director of Communications, I managed a marketing and PR team. I was responsible for PR, marketing, corporate communications, and analyst, customer, investor and developer relations. I developed departmental objectives, plans, budgets and bonus program. The co-founders worked with me in developing messaging for all outgoing communications. During my tenure, the company listed with the SEC, its stock trading on the OTC Bulletin Board.
Niehaus Ryan Wong, Inc. (NRW) (1997 — 1999)
NRW was a leading Silicon Valley PR agency, with clients including Google, Apple, Pixar, Netflix, and Yahoo!. As an Account Executive, I delivered PR services for leading technology and lifestyle companies including Apple Computer, Rollingstone.com, Live Picture and ZapMe!. I promoted product development, customer adoption and corporate growth. I garnered positive coverage in top publications including The Wall Street Journal and Playboy. I built an analyst inner-circle as references for press as well as for strategic input on business opportunities.
Shafer Advertising and Public Relations (1996 — 1997)
Account Coordinator role assumed after promotion from my first position as Executive Assistant. That executive was Andy Getsey, who now runs Atomic PR in San Francisco. First big win in the Account Coordinator role was being part of the new business pitch to Electronics for Imaging (EFI www.efi.com), securing the company as a client.
University of California, Berkeley
Bachelor’s Degree, English Literature