Editorial recognition is still worth its weight in gold, even with an ever-changing media landscape. Coverage in the right publication does wonders for profile, reputation, investor confidence, sales, and even company morale.

I've been told that my media relations work is strategic. That although I've moved between very different industries, I get impressive results in each because I take the time to study the business, cast of characters, industry, relevant press and influencers, and industry events. Once I set my sights on a reporter, publication, or specific story, I go after them relentlessly.

I greatly enjoy managing and collaborating with top-notch PR agencies, as well as the challenge of creating media opportunities on my own with a limited budget.